Influencer Marketing

I have very strong opinions about influencer marketing after spending thousands for NinjaTools AI

1. DO NOT DEPEND ON INFLUENCER MARKETING

Collaborate with one influencer and build a product for their audience. One of my frined created the video editing site, which is a perfect product for an influencer friend’s audience. In this case, you can have customers even before the launch, alleviating the biggest headache: marketing. You are Nike; find your Michael Jordan. If you cannot do this first step, here is the second note.

2. FIND THE RIGHT INFLUENCER

Here is no need to find a super huge influencer, especially at the beginning. An audience of 1K-10K followers is often the most loyal and works best for us.

• Focus on the right demographic and relevant data: when evaluating an influencer, the average views can be the most accurate metric. Additionally, the audience from North America, especially the U.S., has the most purchasing power.

  
  

• You can negotiate the price. They might claim $200; be brave enough to ask for $20. It may sound funny, but it sometimes works.

This process can be very soul-sucking. You have to cold email thousands of influencers, receive replies from only ten, negotiate the price with two, and then one might ghost you. Ultimately, one will create content for you.

3. USE TOOLS TO YOUR ADVANTAGE

There are some influencer database , but at the end you have to build your own.